Cultivation Projects
The Scent of Roses in the Desert

The Beginnings

The cooing of the doves fills the inner courtyard of the ochre-coloured brick building constructed by grandfather Sanati in Kerman. Today it houses the headquarters of the Zahra Rosewater Company and is home to Homayoun Sanati. Its walls keep out the hubbub of Kerman, now a city of a million people, and it is a good place to ponder on the origins of Zahra.

After Homayoun Sanati and his wife decided to cultivate roses in Lalehzar they acquired Damask rose cuttings from the traditional Iranian rose-growing region Kashan in the province of Isfahan. The first trials were overwhelming. After just eighteen months the bushy rose trees were yielding blooms with a 50 percent higher oil content than roses from Kashan. This led the Sanatis to plant a 20-hectare rose field, although the farmers of the region were very suspicious of this new cultivation. Then the Iranian revolution happened. When Khomeini came to power Homayoun Sanati was arrested. He was accused of being a CIA agent because he worked for the American publishing company Franklin. Actually, his only job there was to translate English-language fiction and text books

Roses from the Iran